1.1 研究背景
1.2 研究意义
1.3 研究内容
1.4 研究方法
1.5 研究框架
1.6 研究创新点
1.7 研究难点
1.8 研究展望
1.9 研究总结
The Impact of the
Internet on the
Mass Media in
Europe
Catherine Beaudry and Pierre-Emmanuel Moyon
Abstract
This paper examines the impact of the Internet on the mass media industry in Europe. It shows how as a by-product of the telecommunications revolution, the Internet has created a new industry which is fundamentally changing the way information is produced, distributed and consumed. Because of several market failures associated with the development of the Internet, such as network externalities and public goods, government intervention was required to ensure its growth. However, despite initial efforts to protect state-owned telecommunications monopolies, the development of the Internet has prompted the liberalization of national telecommunication sectors in Europe. The impact of the Internet on the mass media industry has been primarily technological with the emergence of a new medium: online media services. The Internet has helped increase the efficiency of the mass media industry through lower production, distribution and consumption costs for traditional media products. It has also increased the level of competition for traditional media products by facilitating entry into the marketplace. The Internet has generated new types of consumers who are more demanding and challenging, as they are no longer willing to be passive receivers of information. Finally, the Internet has forced traditional media content providers to move toward unregulated markets. As the demand for online news and entertainment increases, the future will witness improved access to all types of digital content via multiple platforms. This will have implications for the survival of the traditional forms of mass media that we know today.
Keywords
Internet; Mass media; Telecommunications; Liberalization; Online media services; Digital content