The Impact of the
Digital Economy on
the Development of
China's Cultural and
Creative Industries
Yingying Wang*
School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, China
*Corresponding author: Yingying Wang (wangyy@bupt.edu.cn)
Abstract
This paper explores the impact of the digital economy on the development of China's cultural and creative industries. By analyzing relevant data from 2012 to 2022, it is found that the digital economy has a significant positive effect on the growth of the cultural and creative industries. The study also examines the mediating role of technological innovation and the moderating effect of government support. The results provide valuable insights for policymakers and industry practitioners to leverage the digital economy for the sustainable development of the cultural and creative sectors.
Keywords
Digital Economy; Cultural and Creative Industries; Technological Innovation; Government Support; Sustainable Development