The Impact of the Internet on the Dissemination of Traditional Culture
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The Impact of the Internet on the Dissemination of Traditional Culture
Yingying Wang
School of Journalism and Communication, Qingdao University, Qingdao, Shandong, China
Email: wangyingying@qdu.edu.cn
Abstract
This paper explores the impact of the Internet on the dissemination of traditional culture. Through literature review and case analysis, it is found that the Internet has greatly expanded the scope and speed of traditional cultural dissemination, but also brought challenges such as information fragmentation and cultural homogenization. The study suggests that we should make full use of the advantages of the Internet to promote the innovative development of traditional culture, while paying attention to protecting the authenticity and diversity of traditional culture.
Keywords
Internet; Traditional Culture; Cultural Dissemination; Innovation; Protection