インターネットが伝統文化の普及に与える影響
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The Impact of the Internet on the Dissemination of Traditional Culture
Yingying Wang
School of Journalism and Communication, Qingdao University, Qingdao, Shandong, 266071, China
wangyingying@qdu.edu.cn
Keywords:
Internet; traditional culture; dissemination; impact
Abstract:
With the rapid development of the Internet, the dissemination of traditional culture has undergone profound changes. This paper explores the impact of the Internet on the dissemination of traditional culture from multiple perspectives, including the expansion of dissemination channels, the innovation of dissemination forms, and the enhancement of audience participation. Through case analysis and data statistics, it is found that the Internet has not only broadened the scope of traditional culture dissemination but also promoted its inheritance and development. However, there are also some problems in the process, such as information fragmentation and cultural misinterpretation. Finally, this paper puts forward corresponding suggestions to better utilize the advantages of the Internet to promote the dissemination of traditional culture.